Why are keywords important in CVs & How can you use them effectively?

CVs today are processed by both people and technology. Applicant Tracking Systems (ATS), LinkedIn search filters and internal recruitment tools rely heavily on keywords to identify relevant Candidates. If the right terminology isn’t present, even strong profiles may be overlooked. Here’s how to optimise your CV:

▪️ Mirror the language of job descriptions
Use industry-standard terminology such as “development appraisal”, “financial modelling”, “stakeholder engagement”, “ESG reporting”, or “asset management”.

▪️ Include specific technical tools
ARGUS, Revit, CostX, Power BI, ERP platforms and project management software are frequently used search terms.

▪️ Add keywords in multiple sections
Your summary, experience and skills sections should all reinforce important terminology.

▪️ Use clear, outcome-focused statements
Instead of listing responsibilities, include measurable achievements, which are often contain naturally relevant keywords.

▪️ Keep language natural
Avoid “keyword stuffing” as authentic clarity reads better and builds trust.

A keyword-optimised CV improves visibility, increases relevance and helps you stand out in a competitive market.