How Can I Improve My Personal Brand & Presence on LinkedIn?

Your LinkedIn isn’t just an online CV; it’s where people go to get a feel for you. Your work, your voice, your story.

We often get asked how to make a Linkedin Profile stand out. Here’s what we suggest:

✔️ Be clear on who you are, what you do, and who you want to speak to.

✔️ Add a profile picture that is clear and recent.
✔️ Your headline and banner image are prime real estate so use them well.
✔️ Add your achievements, not just Job Titles.
✔️ Pin your best work in the ‘Featured’ section.
✔️ Post regularly (once or twice a week is enough). Video content gets shared 20x more; even simple ones filmed on your phone.

✔️Engage; Comment, react, join conversations.

Headhunters spend just 6 seconds scanning a profile so make yours count.

Want to be more visible in Hospitality & Real Estate? Check out our full article.